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Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

04 May 2012 | by Maisie McCabe

, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline ...

Think BR: There's more to live-event sponsorship than music festivals

30 Apr 2012 | by Rory Sloan

easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

28 Apr 2012 | by Kate Lloyd

-pack advertising with them. We want to work with brands that touch people everyday; retail and utilities." ...

Co-operative launches Diamond Jubilee party fund

12 Apr 2012 | by Matthew Chapman

, paper cups and plates, and Union Jacks. Rival retailer Sainsbury's has heavily invested in marketing ... fund by explaining why their community has decided to host a street party, on the retailer's Diamond ... -edition doughnuts decorated with red, white and blue sprinkles. The retailer will also be introducing two limited ...

ITV seeks new Coronation Street sponsor

11 Apr 2012 | by Matthew Chapman

, as furniture retailer Harveys has opted to end its deal after five years....The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing. Stephen Campbell, managing director at furniture retailer Harveys, said ... as the retailer shifts focus from its price and sales-led marketing. It has recently launched an app ...

John Lewis to open dedicated Olympic shops

10 Apr 2012 | by John Reynolds

is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports ...

Marketing speaks to British ice-skating champ about her first brand tie-up

04 Apr 2012 | by John Reynolds

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...

Sainsbury's to sponsor Diamond Jubilee beacons

27 Mar 2012 | by Matthew Chapman

, where two boats will carry Sainsbury's guests and colleagues. The retailer is also the lead corporate ...

John Lewis embarks on first music festival sponsorship

29 Feb 2012 | by Matthew Chapman

the first time the retailer has sponsored a music event.

Mini opens first UK 'store' at Westfield Stratford

17 Feb 2012 | by Alex Brownsell

rolling out further retail sites if this proves successful. He added: "Since Mini launched just over 10 ... from their car retail experience." Last week, BMW also unveiled plans for a "floating" showroom ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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