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Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

. Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

of client status calls the SEO and PPC teams are particularly busy with retail and travel clients ...

BrandAlley extends into beauty, home and travel

16 Mar 2011 | by Ed Owen

BrandAlley, the fashion online retailer, is expanding its core clothing brand into beauty, home...The online retailer, which counts News International as an investor, is supporting the product launches with a new campaign, created in-house. BrandAlley was launched in France in 2006 and claims to have six million members. The UK service launched in 2008 and has grown to two million ...

Post-Purchase Emails - Bringing Customers Back for More

25 Feb 2011 | by Richard Evans

For online retailers, marketing efforts are almost solely tied to one incredibly important moment...But, there is another important, related strategy many retailers have yet to embrace that can transform a good marketing program into a great one: "transactional email 2.0" - pre- to post ... requires a somewhat high level of sophistication, the good news is, most online retailers are already using ...

Amazon tops online satisfaction poll

22 Dec 2010 | by Ed Owen

Amazon has topped ForeSee's annual list of the best and worst online retailers, with overall...Retail figures accounted for a record 10.5% of all sales in November, and the cold weather ... retailing increasingly important. The average rating for the top 40 UK online retailers only increased ... the rating went up from 67 to 71 points, based on information from the Interactive Media in Retail Group ...

Ikea revamps strategy in loyalty focus

20 Jul 2010 | by Joe Thomas

The Swedish home products retailer has appointed direct and digital agency Lida to oversee ... and restaurant offers. Ikea is the UK's biggest furniture retailer, with an estimated 7.9% market share, ahead of DFS (6.6%) and Argos (5.5%), according to Verdict Research. Matt Piner, senior retail analyst ...

My-wardrobe.com plans heavyweight marketing drive

14 Jul 2010 | by Joe Thomas

My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date.... The retailer's marketing will continue to be handled in-house, but the brand has confirmed it is looking ... Curran, founder and chief executive of the retailer, said: "My-wardrobe.com can attribute most of its ... content, through My-tv. IN MY VIEW - EXPERT COMMENT Honor Westnedge, retail analyst, Verdict ...

Argos extends World Truck push with email activity

03 Jun 2010 | by Joe Thomas

, forms part of the catalogue retailer's wider summer promotional campaign built around the digital hub ...

Next to produce in-shop magazine

24 Jun 2009 | by Sarah Johnson

-fareast-language:#0400; mso-bidi-language:#0400;} The high-street fashion retailer is understood to be in talks ... online retailer ASOS. It has bolstered its digital team in preparation for the move. In a move away from ... Directory recipients. The retailer's like-for-like sales for the first quarter of 2009 were down 2 ...

M&S and H Samuel ranked top for best email practice

01 Apr 2009 | by Nikki Sandison

LONDON - Marks & Spencer and H Samuel have come out on top in a study of retailers' email marketing...The dotMailer.co.uk annual benchmark study claims that some of the UK's leading retailers ... when many are struggling with the recession. While the study recognises retailers such as M S and H ... from 41 UK retailers around December 8 2008, also known as 'Mega Monday' -- the festive season ...

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