The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
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Currys owner enters movie-rental market
22 Feb 2012 | by Sarah Shearman
Dixons Retail, the electronics retail group that owns Currys, PC World and Dixons...The move marks the retail group's first foray into the movie-on-demand market that has swelled ... . Dixons Retail has launched a holding web page detailing the launch of the service, which claims to offer ... . It is unclear whether DSG Retail will be using a partner for the launch. However , HMV, which launched a ...
Supermarkets court brand advocates via social media
15 Feb 2012 | by Matthew Chapman
completes his epic, 2-part review of our Heaton XL store http://ow.ly/92G4j #UK #retail". A shopper ...
Halfords poaches Asda's West for online push
17 Jan 2012 | by Matthew Chapman
in the role. The specialist retailer has been ramping up its online offer in the last year through ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
pioneered retail customer magazines back in 1984, Marks Spencer is continuing to innovate. Working with video agency Adjust Your Set, the retailer has extended its audiovisual content through the launch of M ... items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...
Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
to go to the retailer to buy bikes for their children for Christmas.
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
, but the potential for bricks and mortar retailers like John Lewis to use their estate to sharpen up ...
My Media Week: Ben Wood
11 Oct 2011 | by Hayley Pinkerfield
of client status calls the SEO and PPC teams are particularly busy with retail and travel clients ...
Benetton launches interactive radio website
01 Aug 2011 | by Mark Banham
"launch from September to Christmas", according to the retailer. ...
Few consumers on warpath after cookies law change
16 Jun 2011 | by Daniel Farey-Jones
The complaints, which the ICO is investigating, claim cookies were used on UK websites without the visitors' knowledge. The ICO would not disclose the identity of the three websites but said they were from the retail, general business and travel sectors. Tougher regulations on securing users' consent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
