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Cable & Wireless Worldwide hires Catalysis

Catalysis has been briefed to handle UK trade and business-to-business PR, focusing on media relations within retail, finance, utilities, insurance and public sector publications. The brief is thought to be worth about 6,000 a month. The decision to bring in Catalysis had been delayed ...

Insiders' Guide: WFCA media department

, we work for about 30 clients including eight leading retailers such as Carpetright, The Perfume Shop

The Work: New Campaigns - UK

, press, outdoor, online, retail, DM THE LOWDOWN O2 is highlighting the benefits of its Priority ...

The Work: New Campaigns - UK

will help couples aged 35 upwards - who want to experiment but are put off by the current retail environment ...

Freesat hunts for DM agency to promote ad opportunities

account, and Billington Cartmell to cover retail activation activity. Freesat launched earlier ...

The Week: Best of the blogs - Know your audience

. Why has no other retail brand tried this? Why don't my M&S trousers have a URL and a reference number ...

Profile: Populist at the Post Office - Gary Hockey-Morley, marketing director, Post Office

manager rising to director of retail banking then marketing director, Abbey National 2001-2005: Managing ...

The Week: City News - Emap announces review

-to-business division, including Construction News and Retail Week, for £1.3 billion. The approach, despite being

Reed.co.uk calls pitch for creative account

after that. Reed, which also has a retail presence of more than 300 offices in the UK, has marked out ... .co.uk. However, in addition, the winning agency may be handed advertising duties for the retail account. Reed ...

Marketing Society Awards for Excellence: Brand revitalisation (B2B)

database. Perceptions of the BT brand have changed among IT decision-makers in the retail finance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.