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to social media, retailer power and globalisation. The brand managers that populate her team today need ...
This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said she hoped brands with expertise in engaging with young people would participate as a critical friend ...
, core to its communications plan is the need to reach its retailers, as well as consumers. Part ...
. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ... pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...
Retail expert Mary Portas has taken aim at supermarkets and out-of-town retail parks in her review...worrying trends, including Sainsbury's being the seventh-largest clothing retailer in the UK, Tesco housing ... of State "exceptional sign off" for all new out-of-town developments, large retailers being required to support and mentor local businesses, and retailers reporting on their support of local high streets ...
and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ...
to be followed by a roll-out across its retail portfolio. Typhoo head of marketing Chris Hall said the message ...
by a fair trade push with the retailer looking to increase its sales of "fairly traded products" to a ... retailer of Fairtrade-certified products last year, with one in every four pounds spent on Fairtrade goods in the UK being spent in a Sainsbury s store. The retailer is hoping to cut 30% of its operational carbon ...
with the power to negotiate tangible benefits from businesses, retailers, leisure providers and local authorities ...
and retailers have been under enormous pressure to raise awareness of units and make drinkers aware ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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