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Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... from third-party retailers, including garden specialists Crocus and electronics chain Maplin. ...

Taming the data deluge

. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...

Scott Logie promoted to senior role at St Ives

Logie will be responsible for driving new business within retail, publishing and commercial markets and ensuring new and existing clients are offered a fully integrated marketing solution and return on investment, by utilising the 13 divisions under the St Ives Group umbrella. The group offers a range ...

Tesco must find a new role for Clubcard

the retailer decide what products to stock, when and where to tweak prices, what sort of promotions work best ... by the money suppliers pay the retailer for data about their brands' sales and promotional performance ... known,' he declared. In short, Tesco was one of the first major retailers to treat its customers ...

Editor's comment: Clubcard: reinvent or face extinction

's Cheshunt headquarters, the retailer's best brains are plotting its reinvention. Or its demise. 'Great ...

Marketers need to work on loyalty activation, research claims

loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Indicia lands DMA Grand Prix

retailer Very.co.uk break into the mother and baby market....and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ...

It's not just Waitrose getting clever with data

, but the potential for bricks and mortar retailers like John Lewis to use their estate to sharpen up ...

Waitrose unveils first loyalty card in strategic shift

The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two years ago, and is the result of research carried out among thousands of customers to understand how ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.