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Scott Logie promoted to senior role at St Ives

Logie will be responsible for driving new business within retail, publishing and commercial markets and ensuring new and existing clients are offered a fully integrated marketing solution and return on investment, by utilising the 13 divisions under the St Ives Group umbrella. The group offers a range ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Royal Mail control of direct mail prices worries DMA

regarding the allowed margin between the wholesale and retail prices. This was welcomed by Walsh, who ...

What digital marketers can learn from DM

, the bleakest festive period for retailers in two decades. More than 400,000 versions of the mailing were ... retailer Boden, agrees that standing out on the doormat is becoming ever-more difficult, and achieving ... them better, high-street retailer Boots launched its Advantage loyalty card in 1997. Direct mail has ...

Royal Mail gets go-ahead for bulk mail price rise

of March: Deregulation of packets and parcels weighing more than two kilograms. Removal of retail ...

St Ives acquires Tactical Solutions for £15m

acquisition will enable us to offer services that will help our customers to drive sales in the retail ...

Royal Mail price hikes expected to hit DM budgets

parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

Creating a loyal following

Retailers are scaling up their reward schemes in a push to win market share, writes Trevor Clawson..... Faced with flat consumption, individual retailers know they cannot simply sit back and reap the rewards ... programmes are set to play an increasingly important role in helping retailers achieve their growth targets ... the recession we saw retailers with loyalty programmes doing better than those that didn't have them ...

Retailers trial Royal Mail evening delivery

The trial enables shoppers to ask, at the point of order, for items to be delivered in the evening between 6pm and 10pm. Royal Mail said it was in talks with other retailers about them using the evening delivery service. It forms part of efforts to cater for people needing delivery of items they have ...

Tories and Lib Dems lead growth list of direct mail users

rose by 1.5% on the previous 12 months to 896.1m after several years of declining spend. Retailers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.