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Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships...the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... new world it can help create. Retailers are surrounded by data, most of it their own and most ... retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... from third-party retailers, including garden specialists Crocus and electronics chain Maplin. ...

Taming the data deluge

. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Indicia lands DMA Grand Prix

retailer Very.co.uk break into the mother and baby market....and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ...

It's not just Waitrose getting clever with data

, but the potential for bricks and mortar retailers like John Lewis to use their estate to sharpen up ...

Few consumers on warpath after cookies law change

The complaints, which the ICO is investigating, claim cookies were used on UK websites without the visitors' knowledge. The ICO would not disclose the identity of the three websites but said they were from the retail, general business and travel sectors. Tougher regulations on securing users' consent ...

Dunnhumby acquires word-of-mouth specialist BzzAgent

to advocacy and "earn more loyal customers for retailers and brands". Dave Balter, BzzAgent founder ... sold the retailer their last remaining shares at the turn of the year. The company employs 1 ...

What digital marketers can learn from DM

, the bleakest festive period for retailers in two decades. More than 400,000 versions of the mailing were ... retailer Boden, agrees that standing out on the doormat is becoming ever-more difficult, and achieving ... them better, high-street retailer Boots launched its Advantage loyalty card in 1997. Direct mail has ...

Nectar launches virtual fashion high street

Nectar is launching a fashion site with its retail partners to compete directly with the likes...The site is launching with 30 retail partners including Debenhams, House of Fraser, Ted Baker and Gap. It marks the first time a site has brought together all of Nectar's partners in a retail hub. The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.