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David Beckham scores Elle's first solo male cover

Elle believe the Beckham July issue will become a collector's item for Beckham fans. A special newsstand issue cover is also available alongside the main issue. The second cover is only available in select retailers but all monthly subscribers will receive the additional Beckham cover, illustrated ...

Wickes rolls out first social media campaign

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Q&A: Tony Wang, general manager Twitter UK

, the online retailer, has good examples of flash sales and cleared inventory dramatically faster and more cost ...

Scout London delays next issue for strategy review

The magazine is due to have an initial print run of 125,000 free copies distributed across 115 Tube stations and railway stations and, additionally, in selected retailers, hotels, health clubs and offices in London every Tuesday morning. It will be distributed by Emblem Group. It is understood ...

Facebook's Everson urges marketers to 'make a bet on us'

shop more and spend more on average when they visit the retail environment, they are better brand ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

, with FMCG and retail brands cementing their position among the top spenders...., which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ...

Getting behind the IAB figures: Media experts on the rise of mobile

as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks Spencer are two retailers who appear to have accelerated their mobile spend. This reflects the industry ...

Trend report: Corporate barter

car marques Kia and Honda, film distributor Momentum Pictures and retailer House of Fraser, thinks ...

Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

JCDecaux overhauls rail portfolio

into retail and travel hubs." The new investment will also incorporate the creation of five "immersion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.