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Shop Direct in push to link print to digital marketing

03 Apr 2012 | by Matthew Chapman

The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ... with the Aurasma app is pointed at it. After the trial, the retailer is planning to introduce augmented reality ...

Research points to widespread smartphone take-up this year

09 Mar 2012 | by Matthew Chapman

are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

-store business. "Hypermarkets will be a blip in the pages of retail history. For thousands of years, people ...

Topshop live streams Fashion Week shows via iPhone

20 Feb 2012 | by Daniel Farey-Jones

and starring Karlie Kloss, behind-the-scenes videos, and a make-up tutorial. The Arcadia-owned retailer ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

03 Feb 2012 | by Daniel Farey-Jones

Women s Health goes on sale on Wednesday (8 February) for 3.60, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ...

M&S launches first Samsung TV app

02 Feb 2012 | by Matthew Chapman

Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet

Sofa retailer to push 'test drive' app

01 Feb 2012 | by Matthew Chapman

Harveys, the furniture retailer, is focusing its marketing activity around a mobile app that lets

Halfords poaches Asda's West for online push

17 Jan 2012 | by Matthew Chapman

in the role. The specialist retailer has been ramping up its online offer in the last year through ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Modern retailers need to get to grips with data to respond to the current and future needs...and eBay and Amazon reduces the profits of the whole retail industry. This Christmas, we re already ... in London heralding the convergence of online and offline retail, and the growth of smartphone apps ... behaviour, geolocation and loyalty. Retailers have more data on our shopping habits than ever before ...

John Lewis to offer free Wi-Fi in all stores

21 Oct 2011 | by Matthew Chapman

John Lewis claims it is going to become the first retailer to offer free Wi-Fi access to customers...The retailer says the initiative fits in with its 'Never knowingly undersold' commitment, because ... . However, the commitment does not extend to pure-play internet retailers, including Amazon. The service ... the retailer hopes it will be rolled out to all stores by Christmas. John Lewis hopes the move ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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