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Think BR: Google spoiled the fun

websites - admittedly more often publishers than retail sites. Oh to be the marketing manager who checks ... for the price comparators, and many retailers have grown sceptical of the real value of sales from cashback ...

WPP's Quisma launches in the UK

Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance ...

Revolution: March 2012 features list

and discounts. Fashion retailers are increasingly turning to affiliate marketing to influence shoppers during ...

My Media Week: Ben Wood

of client status calls the SEO and PPC teams are particularly busy with retail and travel clients ...

My-wardrobe.com plans heavyweight marketing drive

My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date.... The retailer's marketing will continue to be handled in-house, but the brand has confirmed it is looking ... Curran, founder and chief executive of the retailer, said: "My-wardrobe.com can attribute most of its ... content, through My-tv. IN MY VIEW - EXPERT COMMENT Honor Westnedge, retail analyst, Verdict ...

Special Report: Affiliate Marketing - Battle of the brands

, but the delay in approving commissions on the retailer's side is frustrating. 6/10 OPENNESS: Terms ...

Digital Report: Don't underestimate the super-affiliates

in the UK. It has more than 800,000 users and has signed up 1800 retailers. Unlike price-comparison sites ... retailers straight back to its users. Founded in 2005, Quidco really took off in the recession and claims ... are among the participating retailers. Peter Rowe, managing director of affiliate network Affilinet ...

Digital Report: Keep your affiliates onside

marketing is right for it. Brands in some sectors are unlikely to gain much. An online retailer, for example ... affiliate marketing than, say, a clothes retailer or travel website. For some brands, affiliate marketing ... global retailer with a turnover close to 20m in 2010. While the success of a business depends ...

Affiliate marketing: jargon buster

. Merchant Online retailer or business owner. PPC Pay Per Click. Paying for traffic from search engine ...

Affiliate marketing networks face new competitors

retailer with a turnover of 11m, says few brands have the resources necessary to take all their services ... , for example, there were complaints from affiliates when retailer Next hired search marketing agency i ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.