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Olympic organisers must prepare for huge demand on mobile network, says eBay

The online retailer is concerned a lack of preparation could result in online retailers missing ... retail director for eBay, said: "London 2012 organisers must ensure plans are in place to cope ... opportunity for retailers if shoppers are held back from spending via their mobile devices, owing ...

Brands struggling to follow consumer journey online, finds IAB

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Editor's comment: TV's refuseniks are a breed apart

to publish its cookie policy - but the likes of footwear retailer Schuh, which has named 26 cookies its site ...

Industry view: What does Google+ offer brands?

, fashion bloggers and members of the public about his range for the spectacle retailer. When Marketing ...

My Media Week: Ben Wood

of client status calls the SEO and PPC teams are particularly busy with retail and travel clients ...

Google and BRC figures show explosion in mobile retail search

the best deals according to new research from Google and the British Retail Consortium (BRC)....retail search traffic, logged separately, rose by 181%. Mobile searches accounted for 11% of total retail searches over the quarter. Data tracked provides the most popular search terms, growth, comparisons of retailers, geographical breakdown and cross-country searches. Multi-channel retailers ...

iCrossing bolsters new business team after series of wins

, insurance, finance and retail marketplaces. All three business development directors will report ...

Behind the IAB figures: Internet and TV benefit from recession

% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...

Think BR: If you can't make search pay, go back to first principles

Center has become an absolutely vital campaign element for any retailer with large numbers of SKUs (Stock ...

Latitude wins Snow+Rock digital brief

Latitude has won the search and pay-per-click accounts for outdoor retailer Snow+Rock....Latitude won the contract, in partnershsip with ecommerce provider BT Fresca, on the back of work for Fitness First and Tesco Telecoms. The agency, which was acquired ealier this month by CallCredit for an undisclosed sum , will take the pay-per-click and SEO accounts but not the retailer's display brief. Kevin ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.