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Think BR: Advertising for the second-screen

the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...

How social media is removing the barriers between corporate and consumer brands

) Retail 741,273 407,736 3335317 (+81%) Support Services 2,198 1,032 1166 (+113 ... %) Real Estate 64 41 23 (+56%) Retail 11,432,021 7,625,043 3806978 (+50 ...

Trinity Leeds kicks off online hype ahead of 2013 opening

Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development...taken, including 25 new retailers that will be new to Leeds, such as Hollister, Cult and Mango. In addition, 10 international retailers are planning to open their first UK stores in Trinity Leeds ...

The Social Monitor: Mobile hands social power to its users

, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

The online retailer is concerned a lack of preparation could result in online retailers missing ... retail director for eBay, said: "London 2012 organisers must ensure plans are in place to cope ... opportunity for retailers if shoppers are held back from spending via their mobile devices, owing ...

Editor's Comment: Brands face a tough social-media choice

to the sites appropriate to their needs. Contactless yet to catch on Retail's sleeping giant, NFC ... in the technology, retailer adoption and the widespread introduction of NFC-enabled handsets. A tall order, in other words. Payment apps from Starbucks and PizzaExpress are a start, but until more retailers enable ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...this week in Tesco store. Retailers including Sainsbury's and Asda will also stock the product in the coming ...

Think BR: Using independent brand advocates

UK retail blogger Steve Dresser . And this priceless authentic brand advocacy has resulted in a ...

Barclays uses 'angry boy' viral to push Pingit app

executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution ... and customer director for its UK retail and business banking division. ...

ISBA Conference: Social media measurement is 'growing up'

with the HSBC-owned retail bank First Direct, which faced a challenge with all the red tape in place, but now ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.