Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
. Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
The online retailer is concerned a lack of preparation could result in online retailers missing ... retail director for eBay, said: "London 2012 organisers must ensure plans are in place to cope ... opportunity for retailers if shoppers are held back from spending via their mobile devices, owing ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Research points to widespread smartphone take-up this year
09 Mar 2012 | by Matthew Chapman
are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
-store business. "Hypermarkets will be a blip in the pages of retail history. For thousands of years, people ...
EBay targets mobile commerce expansion with Three.co.uk tie-up
27 Feb 2012 | by George Nimeh
mobile commerce generated $5bn ( 3.2bn) in retail volume, and PayPal mobile generated $4bn ( 2.5bn ... to do $8bn ( 5bn) in mobile commerce retail volume, and PayPal expects to process $7bn ( 4.4bn ... , according to PayPal. Speaking about traditional retailers, Marcus said: "They all desperately need help ...
Barclays Pingit app attracts 120,000 downloads in five days
22 Feb 2012 | by Sarah Shearman
retail banking apps. It has had 1.5 million downloads for its Lloyds TSB app, which is fully ... UK Retail and Business Banking, told Marketing that Pingit would form a "core part" of its marketing ...
Topshop live streams Fashion Week shows via iPhone
20 Feb 2012 | by Daniel Farey-Jones
and starring Karlie Kloss, behind-the-scenes videos, and a make-up tutorial. The Arcadia-owned retailer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
