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Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

We all know what mobile has done for retailers - the impressive stats just keep rolling in ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

-fencing and mobile-activated retail display to differentiate our product in the aisle, not to mention the fast ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

03 May 2012 | by Matthew Chapman

The online retailer is concerned a lack of preparation could result in online retailers missing ... retail director for eBay, said: "London 2012 organisers must ensure plans are in place to cope ... opportunity for retailers if shoppers are held back from spending via their mobile devices, owing ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

users to search for an item online and to compare its price from more than 100 participating retailers ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Asos joins growing 'Click and Collect' service

12 Mar 2012 | by Matthew Chapman

Online fashion retailer Asos has partnered with Collect+ to launch a "Click and Collect" service...service for Littlewoods-owned online retailer Very. Customers can pick up their orders in participating retailers, which include Co-op, Spar, McColls, Costcutter, Sainsbury's Local, One Stop and Londis. Click ...

Research points to widespread smartphone take-up this year

09 Mar 2012 | by Matthew Chapman

are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

-store business. "Hypermarkets will be a blip in the pages of retail history. For thousands of years, people ...

Ikea apologises for service failure on Apple devices

01 Mar 2012 | by Matthew Chapman

The retailer's helpline has been flooded by complaints after online transactions made through iPad, iPod Touch and iPhone devices appeared to be carried out successfully, but were not. Customers have ... towards a resolution." The notification on the retailer's website says it is still experiencing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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