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Barclays uses 'angry boy' viral to push Pingit app

13 Apr 2012 | by Alex Brownsell

executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution ... and customer director for its UK retail and business banking division. ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Harvey Nichols offers antidote to the 'walk of shame'

06 Dec 2011 | by Matthew Chapman

Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ... Valli, Nina Ricci and Chrisopher Kane. The retailer says it also has extras to help the morning ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

of client status calls the SEO and PPC teams are particularly busy with retail and travel clients ...

Specsavers launches Das Boot viral campaign

12 Jul 2010 | by Mark Banham

, was devised by the optician retailer's in-house agency, Specsavers Creative, and used the text 'Goal line ...

Waitrose to launch dedicated YouTube channel

14 Jun 2010 | by Alex Brownsell

Waitrose is to launch a branded channel on YouTube, as the retailer continues its attempt to appeal

Tissot debuts augmented reality campaign for latest range

30 Apr 2010 | by David Barros

growth in online retail and customer-buying habits becoming increasingly more complex, brands have to work harder to secure sales. Combining Holition's intuitive understanding of retail with augmented ...

Pepsi continues Coca-Cola World Cup spoiler efforts through digital

16 Apr 2010 | by Joe Thomas

networking sites as well as local offline promotional activity, including on-pack and in-store retail ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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