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Sainsbury's squares up to M&S for summer marketing face-off

. The retailer is currently running an ad campaign that features a boy having a great weekend at his own Jubilee ... of the few retailers that are involved in the whole summer we are involved in the Paralympics ...

Tesco gives ready meals multimillion-pound revamp

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...

M&S profits drop for first time in three years

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after ... financial year while underlying profit before tax was down to 705.9m from 714.3m. The retailer ... s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

to social media, retailer power and globalisation. The brand managers that populate her team today need ...

Facebook's Everson urges marketers to 'make a bet on us'

shop more and spend more on average when they visit the retail environment, they are better brand ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

to Tesco? Can it learn from the diversity of retail experiences that Starbucks is introducing across its estate? Fifth, in our retail-obsessed society, how helpful is it to talk about 'maximising share ...

'We have to build better brands and we need a different conversation', admits Tesco chief

hot", but denied the retailer had been "delivering a bad shopping experience for millions of customers ... new flags. It is about putting the customer first." The brand's focus on multi-channel retailing ... as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...

Tesco pushes 'home of gaming' positioning after Game collapse

that troubled gaming retailer Game announced it is to close almost half its stores....and internet retailers including Amazon. The retailer's troubles were accelerated following a dispute ...

HTC places marketing in hands of consumers

is preparing to gather positive and negative user feedback of its phones from retail sites and social networks ...

BrandAlley shifts focus to customer emotions

Online fashion retailer BrandAlley aims to tap into its customers' emotions for the first time...The retailer is hoping its biggest marketing campaign to date will appeal to shoppers who want to maintain a luxury lifestyle without stretching their budgets. BrandAlley aims to offer bargain deals ... centred on the retailer's "Non-stop designer sale" positioning. The retailer, which offers up to 70 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.