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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

to social media, retailer power and globalisation. The brand managers that populate her team today need ...

M&S launches recycling initiative fronted by Joanna Lumley

The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy ... . Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ... or resold to Oxfam. The retail chain's ambition is to create a "buy-and-give-back" culture, where old ...

Interactive: Twelve ideas for 2012

. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ... pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...

EDF appoints Grey's Ingram to advise on strategy

on a quarterly basis in order to provide guidance on strategic issues ranging from retail market reform ... , that openness and transparency has to be at the heart of everything we do in our nuclear and our retail business ...

Unilever and Sainsbury's predict sustainable lifestyles by 2020

. It aims to act as a "practical tool" to help retailers, brands and manufacturers in the global consumer ... partnership between Unilever and Sainsbury's, which builds on Forum for the Future s 2007 Retail Futures ...

P&G ups sustainable packaging credentials

years, with the first products expected to be on retail shelves in 2011. Gina Drosos, group president ...

Profile: Michael Bates, marketing director, Morrisons

disappointed when (Bolland) left - he patently wasn't a retailer.' The DLKW-inspired strategy continues ... an online grocery offering because we are concentrating on retail development. We have a lot of territory ...

Marks & Spencer announces achievements through Plan A

the world's most sustainable retailer by 2015...., in 2007 and, this year, it announced a programme to be the most sustainable global retailer by 2015 ... targets More than 13.2m invested last year in community projects On Monday (7 June), the retailer ... awards, for its CSR efforts through Plan A. In the three months to 27 March, the retailer witnessed ...

Rewriting the rules

, consumers expect retailers to edit product ranges for them, as long as it doesn't affect choice of features ... Retailer Initiative. Aimed at choice-editing TV ranges, the result will ensure that consumers can select only energy-efficient TVs when they buy a new model. The objective is to engage the retail supply ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.