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Sector analysis: Customer publishing

04 Apr 2012 | by Mike Fletcher

to retail and food offers the customer may wish to purchase." Seven's King agrees and argues, "If you ...

Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

. Where is technology being embraced the most? JH: Retail has a lot of data going back a long way and its very transparent in terms of sales and effect. NM: We have retail clients ...

Brands and content: what's the story?

31 Jan 2012 | by Mark Lonergan, August Media

-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ...

Focus on the message, whatever the medium

31 Jan 2012 | by Dr Nicola Murphy, River

Watchers Magazine is sold at Weight Watchers meetings and via retailers worldwide. River launched ...

Publicis Blueprint scoops top gong at APA Awards

24 Nov 2011 | by Nicola Clark

. Meanwhile, Sainsbury's Magazine, also created by Seven, picked up the Best Consumer Magazine (retail) award ... (retail): Sainsbury s Magazine - Sainsbury s - Seven Best consumer (non-retail): Barometer ...

Customer publishing: The evolution of engagement

04 Nov 2011 | by Nicola Clark

, social media and mcommerce is powerful. 'There are a lot of brands who want to be retailers in their own ... to drive transactions,' he adds. As 'searchandising' becomes an important part of online retailing, content also has a key role to play in driving natural search traffic to brands and retailers' sites. 3 ...

My Media Week: Kevin Rolfe

25 Oct 2011 | by Hayley Pinkerfield

to Amsterdam with KLM to meet their head of retail. My plans and timings are always a little tight ... non-print interests for Ink, Tad (our boarding pass products) and ARC (Airline Retail Conference ...

Ocado launches customer magazine with lifestyle focus

20 Sep 2011 | by Matthew Chapman

. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ... ." News of the customer magazine coincides with the retailer launching a discount scheme that offers ...

Best Buy to launch customer magazine

11 Jul 2011 | by Oliver Luft

The electrical goods retailer Best Buy is to trial a free customer magazine called LoveTech....will showcase products and services available from the retailer. The first issue, which will carry advertising ... will include feature articles, commentary and technology tips, plus reviews of new products. The retailer has ... brand and what we offer in the UK." The US electrical retailer has so far failed to set fire ...

Customer publishing leagues: The rise of branded content

16 Jun 2011 | by Kim Benjamin

retailer Asos have recently launched print titles. 'Contrary to popular belief, magazines are not dead ... media content, for instance. This year, clothing retailer Boden launched a publication, A Thousand ... marketing communications manager, Barclays Retail 'As marketing budgets begin to increase again ...

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