Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
sector, retailer brands account for just 11% of the market and research shows only 15% of shoppers opt ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
shop more and spend more on average when they visit the retail environment, they are better brand ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
recently, Starbucks has extended its retail presence to chilled coffee and Frappuccino products and mounted ... and retail liaison (Calvin Klein underwear and accessories) Warnaco (1997-2000) - Head of trading ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
is unsustainable. What then is the answer? First, we must acknowledge where we re at. For shoppers and retail ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
for the consumer to identify a counterfeit. Counterfeit products tend to bypass the legitimate retail trade and so ... himself some time to win their support. "Despite our cynicism we urge consumers and retailers to make ... , placing further pressures on retailers and government tax revenues." British American Tobacco "Plain ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after...applications because they were not in a wider use class such as "retail" have also been delayed, pending a ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
be translated into our ability to price up, and consumer willingness to pay more. I cannot go to retailers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
