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Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

it recently poached to lead its retail division....The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years. Browett was paid around 1m last year for running Dixons' retail chains PC World ... has been tasked with expanding Apple's retail presence from its current portfolio of 361 stores ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

them. They expect the same values to resonate in the brands they buy as well as the retailers ... . Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

people to visit St Pancras and to stay longer To drive station visitors into retail outlets ... In the three weeks leading up to Christmas, St Pancras International saw a 20 per cent increase in retail sales ... for charity. The 20 per cent increase in St Pancras International retail sales was encouraging but did Lego ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

Retail Group includes recruitment. 'This is where the interview process is important in establishing ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... retail business with very slim margins that has famously never made a profit, where you have to skimp ...

SodaStream appoints Luchford APM for global design brief

08 May 2012 | by John Owens

. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

Tesco's group media director is set to leave the global retailer without a job to go to....comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

. But retailers' sales data told a different story. Tesco was down, while Sainsbury's and Waitrose were ... trade away from independent retailers LOCAL SUPPORT 46% said they would rather buy from a local independent retailer than a supermarket PRICE CONFUSION 44% said supermarkets did ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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