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Marketing Communications: Emotional connection

22 Oct 2004

. Classically trained marketers, particularly in the FMCG and retail sectors, have been taught that PR should ...

INTERNATIONAL: Dior faces pressure over its new scent

01 Nov 2002 | by ANITA CHABRIA

around media outreach and a letter-writing effort, and could expand to include rallies outside retailers ...

Blue Rubicon to manage Lever Faberge image job

07 Dec 2001 | by HOLLY WILLIAMS

and deliver a corporate brand image to specific audiences such as retailers, industry associations, public ...

L'Oreal takes PR in-house for two cosmetics brands

28 Sep 2001 | by UPDESH KAPUR

in retail outlets, she said. The brand will also figure in promotional events such as film premieres ...

Revlon set to recruit pan-European chief

22 Oct 1999 | by DAVID MCCORMACK

-of-town retailer BAA McArthurGlen (BMG). Despite being the second largest US cosmetics group, behind L ...

STOP PRESS: Boo.com hires ex-Body Shop marketer

23 Jul 1999 | by SIMON ELLERY

On-line sports and fashion retailer boo.com has hired former Body Shop communications...On-line sports and fashion retailer boo.com has hired former Body Shop communications and marketing head Marina Galanti to head its global marketing and communications. ...

CAMPAIGNS: Judge and Jury - One victory doesn’t win the war on animal experiments - In view of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals for cosmetic testing seems rather

27 Nov 1998 | by MARK CHATAWAY

retailers. Your supporters range from Ann Widdecombe to Joanna Lumley. The opposition consists of large...Your clients are appealing, fluffy animals and if you can kick up a fuss about them being mutilated and killed, you will help the profits of several of the largest and most trusted British retailers. Your supporters range from Ann Widdecombe to Joanna Lumley. The opposition consists of large ...

STOP PRESS: FD hired to improve Body Shop’s City face

27 Mar 1998 | by IAN DARBY

been instigated by head of communications Marina Galanti as she tries to improve the retailer...The Body Shop is believed to have appointed Financial Dynamics as its first retained financial PR agency. Traditionally, The Body Shop has handled financial PR in-house but the change is thought to have been instigated by head of communications Marina Galanti as she tries to improve the retailer ...

Debenhams shops for a new PR agency

06 Mar 1998 | by IAN DARBY

Debenhams, the high-street retailer which demerged from the Burton Group in January, has dropped...Debenhams, the high-street retailer which demerged from the Burton Group in January, has dropped fashion PR agency Phyllis Walters Public Relations after a relationship spanning ten years ... fashions and accessories. The retailer is boosting its in-house team with Joanna Laine-Jones who ...

Lagae to exercise The Body Shop’s global PR muscle

20 Feb 1998 | by IAN DARBY

. The retailer is launching a series of new products this year, including the hemp range of skin products ...

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