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Sector Insight: Vitamins and supplements

from their diet. Women are heavier users than men. Source: Mintel UK estimated retailer value ...

Boots rolls out personalised promotions at till

The retailer has been rolling out new technology across 2,500 nationwide stores over the last four weeks in order to deliver the personalised push to its 16.8 million Advantage Card holders. Boots ... as an individual". Other retailers innovating with technology at the till include Sainsbury's , which gives ...

Reckitt Benckiser sexes up the kitchen cabinet

of marketing support as well as being high on the agenda in discussions with retailers. "We've learned how ...

Think BR: The perils of being a repertoire brand

, it s more likely that the number of facings you can get in the retail environment are more limited ...

Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...

Driving value from promotions

underscores the intensity with which shoppers are courting value and retailers and FMCG marketers ... their spend. Retailers are responding to this drive for value with bolder price commitments, by gearing up ... of these factors have an impact both on sales and the profitability of events for supplier and retailer alike ...

Superdrug hunts shop for reward scheme launch

The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...

John Lewis continues to perform well despite the snow

. John Lewis came fourth in a satisfaction poll of all online retailers earlier this week. Andrew Murphy, retail director for John Lewis, said traffic had moved back from online to the shops, as the last ... on record. Of all the major retailers, only Marks Spencer will have stores open on Christmas Day ...

Profile: Global view, local focus

-found fluidity in the way it can operate; a unified voice to talk to retailers, the proximity to its agencies ...

HMDG wins Superdrug ahead of pre-Christmas TV ad drive

Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK...The retailer currently spends 6 million a year on advertising, according to The Nielsen Company ... a major TV campaign in the run-up to Christmas. The retailer's most recent retained agency was Euro RSCG, which was appointed to handle branding work in May 2005. Superdrug, owned by the retail ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.