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HSBC's Chris Clark on a new era for the bank's marketing

executive Stuart Gulliver announced a $3.5bn ( 2.2bn) cost-cutting drive, including plans to axe retail ... teams to functions based on business units such as retail banking, commercial banking and its high net ...

Apple cements most valuable brand status as UK's giants slide

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Direct Line Group recruits former HSBC marketer Evans

Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ...

MasterCard unveils PayPass digital wallet

, as well as by partner retailers and banks. The first partner brands for PayPass include American ...

WPP lands global Bank of America ad and branding account

has handled the US consumer retail advertising account since 2006, and took part in a pitch process ...

HSBC promotes Philip Mehl to pan-Euro role

Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC ... , overseeing its HSBC, M S Money and First Direct retail banking brands. Last year, HSBC appointed former ...

Barclays uses 'angry boy' viral to push Pingit app

executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution ... and customer director for its UK retail and business banking division. ...

Why the world needs a desirable bank

, India and Australia. In the UK, for example, the most desirable retail bank, First Direct, ranks ... of money. We no longer find the idea of banking with retailers such as Tesco, Wal-Mart or John Lewis ...

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

director for its UK retail and business banking (RBB) division.

BBH and Ogilvy vie for Barclays ad brief

for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ... the process is being overseen by Michelle McEttrick, the chief marketing officer at Barclays Global Retail ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.