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MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

, as well as by partner retailers and banks. The first partner brands for PayPass include American ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

Helen Edwards on Branding: Virgin modesty

30 Nov 2011 | by Helen Edwards

it. 1996 : Virgin Brides launched. Despite peaking as Europe's biggest bridal retailer ...

M&S Money brings in Phil Spencer for online videos

12 Oct 2011 | by Matthew Chapman

The retailer hired Adjust Your Set as its multichannel video agency to launch and run M S Money TV, which is currently hosting 11 films, in order to improve engagement in the service. M S Money TV sits on the retailer s website and includes "call to action" buttons for further information and icons to share videos ...

Sector Insight: Debit and credit cards

28 Sep 2011 | by Jane Bainbridge

high-street UK banks dominate the market, US card providers and retail brands also have a solid ... scheme in 2010; it covers 30,000 retailers, with 1.3m cardholders earning money through the scheme ... -based technology among retailers. Over the next five years, a steady increase is expected in the value of credit ...

Barclaycard adapts rollercoaster ad for mobile payments

09 Jun 2011 | by Alex Brownsell

Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field communications (NFC) technology last month. It allows consumers to make payments of up to 15 at participating retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ...

MasterCard hires Paul Trueman for top UK marketing role

31 May 2011 | by Alex Brownsell

traditional customer financial institutions and new partners such as retailers and telcos to get closer ...

Power 100 Nxt Gen: Jemma Mackenzie, American Express

27 May 2011 | by Nicola Clark

Age 27 Mackenzie started her impressive career at American Express as a student on a sandwich course. This put her in pole position for a job at the finance company when she graduated. She now manages key relationships across categories including online retailers and luxury fashion. It is easy ...

Cashback sites Top CashBack and Quidco step up rivalry with TV ads

17 May 2011 | by Sarah Shearman

TopCashBack and Quidco pay registered users to buy items via their sites rather than directly from retailers' online stores. TopCashBack, which has previously invested in digital and outdoor advertising ... to have 1.2m members in the UK and offers deals from about 2000 retailers, such as Dixons, Vodafone ...

PROMOTIONAL FEATURE: Being personal on a massive scale

12 Jan 2011 | by Guy Phillipson

airlines and travel-related programmes. Then there are more retail-oriented cards, such as our Harrods card ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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