Major brands join forces in Start Today sustainability initiative
02 Nov 2011 | by Gemma Charles
. Meanwhile, DIY retailer B Q is running an in-store and digital promotion aimed at encouraging consumers ...
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Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ...
M&S Money brings in Phil Spencer for online videos
12 Oct 2011 | by Matthew Chapman
The retailer hired Adjust Your Set as its multichannel video agency to launch and run M S Money TV, which is currently hosting 11 films, in order to improve engagement in the service. M S Money TV sits on the retailer s website and includes "call to action" buttons for further information and icons to share videos ...
Aviva grateful for comic relief in turbulent times
19 Aug 2011 | by John Tylee
Ted Bates, on the lookout for somebody with retail experience, gave her a passport into adland ...
RSA backs 'Big Society' volunteering initiative
13 Jul 2011 | by Gemma Charles
with the power to negotiate tangible benefits from businesses, retailers, leisure providers and local authorities ...
Cashback sites Top CashBack and Quidco step up rivalry with TV ads
17 May 2011 | by Sarah Shearman
TopCashBack and Quidco pay registered users to buy items via their sites rather than directly from retailers' online stores. TopCashBack, which has previously invested in digital and outdoor advertising ... to have 1.2m members in the UK and offers deals from about 2000 retailers, such as Dixons, Vodafone ...
Standard Life partners with The Independent for digital push
27 Apr 2011 | by Alex Brownsell
retail banking division. He has also consulted for a number of brands, including Experian and Santander. ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
categories. A major coup was the extension of the retailer's Advantage loyalty card to some 50 partners, including Asos.com, eBay and Mothercare, while a deal with French retail group Carrefour greatly extended ...
Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
good customer service. The retailer has benefited from sticking to this clear brand positioning ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
