Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
this summer. Stella Artois Cidre has recorded retail sales of 50m in its first year, according to AB InBev ...
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Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ...
Sector Insight: Beauty Retail
28 Mar 2012 | by Jane Bainbridge
so retailers targeting this age demographic will feel the pressure. Male grooming. Male ... ":"//docs.google.com/spreadsheet/pub?hl=en_US Note: excludes spending through salons and duty-free shops Leading retailers' market share of all ... as she was group buyer at the retailer 16 years previously. In the intervening years Fagan worked for DSG ...
Glenfiddich brings in Porter Novelli and Finn to boost brand
22 Mar 2012 | by Hannah Crown
in the UK, France, US and Taiwan. Travel retail will also provide a PR focus. The agency's consumer ...
Brand Health Check: Baileys
01 Mar 2012 | by Gemma Charles
own success. Its critical annual price promotion that drives footfall in the vicious retailer battle ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
Brand builder: BrewDog
16 Feb 2012 | by Gemma Charles
- To get scale, BrewDog should look for distribution partners (retailers, on-trade outlets or even other ...
Sector Insight: Beer
15 Feb 2012 | by Jane Bainbridge
have gained in popularity across the retail sector. Volume sales for nonand low-alcohol beer grew by 40 ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended retail price of 20.99 and, from 22 March, 50 collectors gift packs will be available to fans exclusively through the brand's UK Facebook page. The bottle will be available to the wider on- and off ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
