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Thorntons hunts for consumer agency while stores close

supermarket rivals. The chocolate-maker and retailer announced at the beginning of March that it would shut ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

of its partnership with Cadbury. This muddle of a retail brand finds a way to keep some customers coming ... , and is clearly a boost for the retailer. It is less clear what Marni gets out of it - an entree to a younger ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

both retail and wholesale foodservice sectors. It appointed Pelican to drive sales of frozen foods

Sector Insight: Sugar confectionery and gum

and retail prices have had to increase. - Demographics Falling numbers in socio-economic group D ...

Supermarkets battle it out for Christmas shoppers

stores on New Year's Day. On Boxing Day, the retailer will open 383 main stores and 406 convenience ...

Thorntons issues fresh profit warning

other high-street retailers which have endured difficult trading of late. follow John Reynolds ...

Kraft launches Cadbury Screme Egg ads

at six-sheets close to retailers, phone boxes and digital screens. To expand the campaign creatively ...

Think BR: Who makes the brand choice in your house?

. Pre-schoolers who aren t yet able to read will still pick up on shapes. In a different retail ...

Cadbury bites into BR app chart

It was beaten to the top spot by Jaws, another free game, based on the shark attack blockbuster of the 1970s. Clothing retailer New Look has broken into the chart at number six with an app that offers fashion advice and daily alerts as well as exclusive offers. With an app that allows customers to pay ...

Kraft to split into two companies

the grocery business would rely on a "highly competitive retail presence, cost leadership and a continued ...

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