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Adwatch (May 16) Top 20 recall: Bird's Eye

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Tesco media director Trevor Datson leaves to consider next steps

Tesco's group media director is set to leave the global retailer without a job to go to....comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...

Costa strikes partnership with Kraft

of Kraft-owned Kenco. Kraft's Tassimo system is sold by retailers including electronic stories ... coffee in supermarkets in a bid to take on rival Starbucks in retailer aisles. Follow John Reynolds ...

Co-operative launches Diamond Jubilee party fund

, paper cups and plates, and Union Jacks. Rival retailer Sainsbury's has heavily invested in marketing ... fund by explaining why their community has decided to host a street party, on the retailer's Diamond ... -edition doughnuts decorated with red, white and blue sprinkles. The retailer will also be introducing two limited ...

Marketing speaks to British ice-skating champ about her first brand tie-up

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...

Sector Insight: Crisps and salty snacks

daily. Source: Mintel UK retail value sales of crisps, salty snacks and nuts ...

Food Freshness Technology chooses College Hill for corporate brief

question of determining who the audiences are. On one hand we ve got retailers looking for ways to ensure ...

Brand Health Check: Hovis

to the retailer refusing to stock the range. While this was rectified last year, being absent from a supermarket ... up the category. - Focus on improving retailer relations - no presence, no sales. DAVID ...

Sainsbury's reports £12m sales in Fairtrade Fortnight

, chief executive of Sainsbury's, said the retailer had sold 11% more Fairtrade products during this year ... claims be the world's biggest Fairtrade retailer, did not breakdown which products it sold, however a ... . It also claimed basket size and order numbers have increased, with the retailer serving 165,000 customers ...

Sector Insight: Food retail

), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ... the market for the main weekly shop to such an extent that it will be very difficult for any other retailer ... in 2011, or about 5% of food retailers sales. Price. Whether it s Asda s promise to be 10% cheaper ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.