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Phones4U horror spot tops 2011's most complained about ads

The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... , as it was in 2010, with 5,287 complaints, followed by retail (2,349), health and beauty (2,080) IT (1 ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...

Ad industry in need of more support, AA's Patterson says

According to Gavin Patterson, the president of the AA and the chief executive of BT Retail, the ad industry is set to add up to 20,000 new jobs to the UK economy by 2014, but the growth potential of the industry is still being overlooked by government. At the conference, Patterson argued that, with more ...

Is adland protecting children enough?

, media and retail industries to discuss curbing the premature sexualisation and commercialisation ...

Bloom appoints Hannah Matthews as president

N Media retail marketing manager, and Katie Treggiden, Kindred client service director, with 18 ...

ASA survey suggests compliance with online marketing rules

, medium and small businesses in eight sectors including entertainment, media, leisure, travel, retail ...

MAGAZINE ABCs: Pick Me Up sales sink 18% to nearly half launch level

was 405,441 copies. Its stablemate Full House, which retails for 50p while Take A Break is at 82p ...

Reckitt loses Clearasil 'ultra' row with Boots

The retailer applied to register "Boots Skin Clear Ultra" as a trademark in 2009, but met opposition from Reckitt, which charged Boots with trying to "trade on the reputation" of its Clearasil range. The company accused Boots of trying to "create an association" with the Clearasil brand in the minds ...

DDB UK is sole Lions winner in Promo & Activation category

. This included two of the five Gold Lions awarded by the jury, both of which went to fashion retailer 4th ...

Advertising Association names Gavin Patterson as president

The Advertising Association has named Gavin Patterson, the chief executive of BT Retail, as its new

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.