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Sector Analysis: Mobile

, the percentage of mobile visits to online retail sites rose from 2.6% in 2010 to 8.2% in 2011. The average ... that retail is the largest driver of mobile traffic and that brands are now doing more with advertising ... conference that Wi-Fi would become commonplace in retail stores in the future. She said: "There are many ...

EBay Fashion sponsors Marie Claire app

The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer has bespoke in-app branding and video, along with ownership of all advertising, which clicks through ...

Consumers and their mobile devices

retail environment requires brands to be active in mobile commerce. Our data shows that customers ...

Everything Everywhere and Stagecoach trial mobile contactless fares

and receive retail rewards on the high street, so this really is the next step providing customers ...

Think BR: Advertising for the second-screen

the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...

O2 takes aim at PayPal with mobile payments service

users to search for an item online and to compare its price from more than 100 participating retailers ...

Think BR: How can brands harness the power of NFC?

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

Research points to widespread smartphone take-up this year

are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

Topshop live streams Fashion Week shows via iPhone

and starring Karlie Kloss, behind-the-scenes videos, and a make-up tutorial. The Arcadia-owned retailer ...

Barclays prepares campaign for Pingit mobile payment app

director for Barclays UK Retail and Business Banking, said the innovation would provide a "core part ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.