Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.
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Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East and Africa, compared with 18,000 retail sites in North America Source: Under Armour TIM WOOD, MD ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
-pack advertising with them. We want to work with brands that touch people everyday; retail and utilities." ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports ...
Coca-Cola leads brands eyeing post-London 2012 venue naming rights
23 Mar 2012 | by John Reynolds
-league side Witton Albion's brief association with retailer Bargain Booze. Angus McGougan, business ...
Adidas calls football World Cup pitch
15 Mar 2012 | by Anne Cassidy
alongside Star Wars characters. In January, Adidas and the retailer Foot Locker hired Creature London ...
Virgin Media to bring free Wi-Fi to London Underground for the Olympics
14 Mar 2012 | by Sarah Shearman
free Wi-Fi hub across the UK, with strategic partnerships with retailers. The plans have raised ...
Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position
01 Feb 2012 | by Matt Cartmell
as 'the UK's leading cycling retailer'....Pitch is the first consultancy the retailer has worked with specifically for cycling. The agency has been briefed to help Halfords establish itself as the go-to place for bikes, cycling products and mechanical expertise, as part of a 12-month retained contract. Gerry Murphy, group brand marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
