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Apple cements most valuable brand status as UK's giants slide

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Brand Health Check: Vertu

contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ... traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

Agencies line up for HTC social media account

The appointed agency will be expected to handle HTC s social media output across platforms such as Facebook and Twitter. ISBA is handling the review. HTC is currently gathering positive and negative feedback from retail sites and social media networks, and plans to display the results on the product pages ...

Think BR: How can brands harness the power of NFC?

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

HTC 'free-fall fashion shoot' by Mother

The TV work will be supported by digital, social media, PR and retail activity. ...

TalkTalk still most complained about telecoms provider

Retail, which reduced the number of complaints it received, it is still the second-most complained about ...

ScottishPower launches public affairs pitch process

generation, wholesale, retail, renewables and networks and on wider political issues. The deadline ...

Marketers need to work on loyalty activation, research claims

loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ...

BT broadband customer base reaches 6.1 million

its own retail customers. It said it now had a retail customer base of 6.1 million as of 31 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.