John Lewis embarks on first music festival sponsorship
29 Feb 2012 | by Matthew Chapman
the first time the retailer has sponsored a music event.
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Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
Argos, the Home Retail Group-owned high-street business, has appointed US retail executive John Walden ... and media group, has lost its marketing director Andrew Booth to online retailer The Hut Group. Booth ... in the business. (Marketing) Apple has hired John Browett , Dixons Retail chief executive and the former ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
