Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
to social media, retailer power and globalisation. The brand managers that populate her team today need ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...
Jagermeister
22 May 2012
, by retail sales value, ahead of big name spirits such as Baileys and Jim Beam. Today, about 80% of total ...
Waterstones to sell Amazon's Kindle
21 May 2012 | by John Reynolds
shift in strategy by the high-street book retailer.
Think BR: Keeping your head above water
21 May 2012 | by Matthew Heath
. Retail brands are also undergoing a huge transformation based on emerging technologies and consumer ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...
Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
them. They expect the same values to resonate in the brands they buy as well as the retailers ... . Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...
City & Corporate: Teamspirit grabs currency exchange brief
18 May 2012
to drive business and retail users to change money online.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
