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Apple cements most valuable brand status as UK's giants slide

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Brand Health Check: Vertu

contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ... traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.