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NEWS: Dulux launches dollars 50m global pitch

15 Dec 1995 | by HARRIET GREEN

s retail marketing manager, Kitty Hulme. The ultimate decision will come down to Hulme and ICI Paints ...

MEDIA: FOR THE RECORD

15 Dec 1995

of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

14 Dec 1995 | by RUTH NICHOLAS

How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth Nicholas...How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth ... is the retailers that want tried and tested offers and packages that fit neatly on to supermarket shelves ... - yet retailers slash prices mercilessly and demand seasonal price promotions from the manufacturers ...

THIS WEEK: Vobis outlets to raise UK profile

14 Dec 1995 | by SHARON MARSHALL

advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ... and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis ... late entrant. Its arch-rival in Germany is Escom, which began its own-brand line of retail shops ...

THIS WEEK: UKCL adds the feminine touch for its ad debut

14 Dec 1995 | by HARRIET MARSH

50,000 scratchcard game, The Lukcy Game, currently feeding into the retail network for a ... national retailers, Forbuoys, Thresher, Shell and Total. The deals bring the total of Lukcy outlets ...

MARKETING MIX: Christmas competition

14 Dec 1995

the marketing world but proved the power of the retailer. What deeply- ingrained marketing policy did ... - and these two celebrities appeared on our screens to promote two big retailing chains. Name both celebrities ...

THIS WEEK: STOP PRESS

14 Dec 1995

retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...

THIS WEEK: The importance of individuality

14 Dec 1995

to the wind with its wavy red stripe that Coke was prompted to fire a warning shot which forced the retailer ...

BELOW-THE-LINE: BRIEFS

14 Dec 1995

in several trade sectors in the UK. The company will continue to handle major retailers in-house. ...

THIS WEEK: Benetton, the retailer ...

08 Dec 1995

Benetton, the retailer renowned for its controversial style of advertising, is laying even more...Benetton, the retailer renowned for its controversial style of advertising, is laying even more emphasis on the visual power of photography. Its latest issue of Colors magazine has completely ... been a by-product of the retail chain s marketing. Up to 400,000 copies are distributed worldwide ...

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