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MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth Nicholas...How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth ... is the retailers that want tried and tested offers and packages that fit neatly on to supermarket shelves ... - yet retailers slash prices mercilessly and demand seasonal price promotions from the manufacturers ...

BELOW-THE-LINE: Tesco checks out its corporate branding

as a pile it high, sell it cheap retailer behind it....Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now ... last reviewed its corporate logo in 1987. The store commissioned RPA Europe, its retail planning ...

THIS WEEK: Vobis outlets to raise UK profile

advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ... and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis ... late entrant. Its arch-rival in Germany is Escom, which began its own-brand line of retail shops ...

THIS WEEK: UKCL adds the feminine touch for its ad debut

50,000 scratchcard game, The Lukcy Game, currently feeding into the retail network for a ... national retailers, Forbuoys, Thresher, Shell and Total. The deals bring the total of Lukcy outlets ...

MARKETING MIX: I’ll name that brand in one!

, but that of a retailer. The product is amber but features a different colour in its name, which originally...This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a retailer. The product is amber but features a different colour in its name, which originally ...

THIS WEEK: Littlewoods in football focus

Pools playstations in independent retail outlets. Littlewoods has gone from a big player ...

THIS WEEK: House Beautiful editor heads GH

undertook as a three-month project for the retailer. Prior to joining NatMags, Roberts Cairns spent ...

MARKETING MIX: Christmas competition

the marketing world but proved the power of the retailer. What deeply- ingrained marketing policy did ... - and these two celebrities appeared on our screens to promote two big retailing chains. Name both celebrities ...

THIS WEEK: STOP PRESS

retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...

THIS WEEK: The importance of individuality

to the wind with its wavy red stripe that Coke was prompted to fire a warning shot which forced the retailer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.