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SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by Mirror Group Newspapers: New Print Campaign

nervous that the little company that invented the sector was about to be swamped by big retailers ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend...The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend, by running an ad knocking Shell s involvement in Nigeria. The green retailer provided funds for the spoiler ad in the Observer which read: Dear Shell, This is the truth and it stinks . The ad, which ...

THIS WEEK: Hutchison may turn to Orange

conglomerate Hutchison Whampoa, is holding internal discussions over rebranding its retail shops and paging business as Orange instead of Hutchison. Both the paging and the retail businesses sell services ... , and that Orange was already talking to third parties, including design firms, and retail outlets about the move ...

MARKETING MIX: Home delivery not the cheapest

Brewers new home shopping trial is undercutting prices charged by our retail customers appeared very ... conventional retailing. ...

AD WATCH: Asda pockets the difference with its 3% higher recall than Harry

37 9 Co-Op Robson Brown/CWS Ltd Retail Advertising 33 10 Spar ...

MARKETING TECHNIQUE: SALES PROMOTION; Gambling licences

products, durables and impulse buys. It contracts out national accounts handling to Retail Brokers ... -off. The two- fingered pendant retails at pounds 14.99. It s a manifestation of the way the National ... range to be sold by Retail Brokers into the lottery s existing network. The cards are already rolling ...

ANALYSIS: Better times in the making’

to make them better. Retail companies used to be run by people who loved shops, and a hundred ...

SUPPLEMENT: MARKET RESEARCH; So you think you need a research agency?

service suppliers. Generally, the data available from syndicated suppliers - such as retail audits ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

from sectors as diverse as financial services, retail and travel firms. A pair of high ... recently ran a promotion for a retail client offering a car but spent time soul searching to decide ...

THIS WEEK: Cunard unveils branded goods

. The QEII boasts the only floating Harrods and Cunard is now looking to attract more designer retailers ...

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