NEWS: HOTLINE
15 Dec 1995
. The upmarket retail chain, Mulberry, has appointed the creative independent, Smith and Thompson, to handle ...
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NEWS: Dulux launches dollars 50m global pitch
15 Dec 1995 | by HARRIET GREEN
s retail marketing manager, Kitty Hulme. The ultimate decision will come down to Hulme and ICI Paints ...
MOVERS
15 Dec 1995
-service direct communications agency, has appointed Simon Norie board director. He joins from Time Retail ...
MEDIA: FOR THE RECORD
15 Dec 1995
of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...
MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence
14 Dec 1995 | by RUTH NICHOLAS
How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth Nicholas...How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth ... is the retailers that want tried and tested offers and packages that fit neatly on to supermarket shelves ... - yet retailers slash prices mercilessly and demand seasonal price promotions from the manufacturers ...
BELOW-THE-LINE: Tesco checks out its corporate branding
14 Dec 1995 | by JULIAN LEE
as a pile it high, sell it cheap retailer behind it....Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now ... last reviewed its corporate logo in 1987. The store commissioned RPA Europe, its retail planning ...
THIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ... and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis ... late entrant. Its arch-rival in Germany is Escom, which began its own-brand line of retail shops ...
THIS WEEK: UKCL adds the feminine touch for its ad debut
14 Dec 1995 | by HARRIET MARSH
50,000 scratchcard game, The Lukcy Game, currently feeding into the retail network for a ... national retailers, Forbuoys, Thresher, Shell and Total. The deals bring the total of Lukcy outlets ...
MARKETING MIX: I’ll name that brand in one!
14 Dec 1995
, but that of a retailer. The product is amber but features a different colour in its name, which originally...This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a retailer. The product is amber but features a different colour in its name, which originally ...
THIS WEEK: Littlewoods in football focus
14 Dec 1995 | by HARRIET MARSH
Pools playstations in independent retail outlets. Littlewoods has gone from a big player ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
