to remove filtersTHIS WEEK: STOP PRESS
14 Dec 1995
retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...
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BELOW-THE-LINE: Tesco checks out its corporate branding
14 Dec 1995 | by JULIAN LEE
as a pile it high, sell it cheap retailer behind it....Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now ... last reviewed its corporate logo in 1987. The store commissioned RPA Europe, its retail planning ...
THIS WEEK: Boots revives glossy
08 Dec 1995
Boots is to revive its own glossy customer magazine just months after its launch flopped. The quarterly publication of Boots the Magazine was suspended in September after disastrous sales. But now the retailer has decided to have another go at the title. It has even handed the contract ...
THIS WEEK: Chains squeeze vitamin prices
08 Dec 1995 | by AMANDA RICHARDS
by up to 20%. An own-label bottle of 60 multi-vitamin tablets with iron is now retailing ... branded vitamins last month. Both retailers were found to be breaching RPM, the UK s last price ...
ANALYSIS: The tide turns for Seven Seas
08 Dec 1995 | by AMANDA RICHARDS
and Roche. Although court injunctions obtained by the two manufacturers stopped the retailers ... will be to grab that market before the retailers do. ...
THIS WEEK: Body Shop joins Shell row with spoiler ad
23 Nov 1995
The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend...The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend, by running an ad knocking Shell s involvement in Nigeria. The green retailer provided funds for the spoiler ad in the Observer which read: Dear Shell, This is the truth and it stinks . The ad, which ...
NEWS: Mulberry plucks Nelson
03 Nov 1995 | by JOHN-PIERRE JOYCE
retailer Mulberry....Lisa Nelson, the fashion PR specialist who stunned the industry last month by announcing the wind-up of her eight-year-old agency PR Unlimited, has been hired as a freelance PR consultant to fashion retailer Mulberry. Nelson has been asked by Mulberry to handle PR for the opening of its ...
THIS WEEK: Safeway jumps into price-cutting arena
11 Jan 1995
by retailers to pushing the price message from last year s devotion to customer service. Asda chief ... assimilated into the retailer s marketing mix. Price plays a bigger part than three or four years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
