Virgin Retail is moving on to TV for the first time in ten years in a test campaign through...Virgin Retail is moving on to TV for the first time in ten years in a test campaign through the specialist youth agency, the Leisure Process. The pounds 200,000 test will run before Christmas ... some retailers seem happy to churn out. The ads break next week. ...
Nike is planning to step into retailing and is looking at London as a potential European launch...Nike is planning to step into retailing and is looking at London as a potential European launch site for Nike Town stores, similar in concept to the Levi s store. The Nike Town stores in the US combine retailing with homage to the history of the brand and its sporting stars. One ...
the sports retailer half the roll-out of its new-look stores....The Olympus brand could be scrapped as part of a marketing review which has already seen the sports retailer half the roll-out of its new-look stores. The move follows the chain s sale by Sears last November. New management, under Sports Division owner Tom Hunter, has taken the axe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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