to remove filtersMEDIA: FOR THE RECORD
15 Dec 1995
of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...
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NEWS: HOTLINE
15 Dec 1995
. The upmarket retail chain, Mulberry, has appointed the creative independent, Smith and Thompson, to handle ...
THIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ... and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis ... late entrant. Its arch-rival in Germany is Escom, which began its own-brand line of retail shops ...
THIS WEEK: UKCL adds the feminine touch for its ad debut
14 Dec 1995 | by HARRIET MARSH
50,000 scratchcard game, The Lukcy Game, currently feeding into the retail network for a ... national retailers, Forbuoys, Thresher, Shell and Total. The deals bring the total of Lukcy outlets ...
MARKETING MIX: I’ll name that brand in one!
14 Dec 1995
, but that of a retailer. The product is amber but features a different colour in its name, which originally...This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a retailer. The product is amber but features a different colour in its name, which originally ...
THIS WEEK: Littlewoods in football focus
14 Dec 1995 | by HARRIET MARSH
Pools playstations in independent retail outlets. Littlewoods has gone from a big player ...
THIS WEEK: STOP PRESS
14 Dec 1995
retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...
BELOW-THE-LINE: BRIEFS
14 Dec 1995
in several trade sectors in the UK. The company will continue to handle major retailers in-house. ...
MEDIA: FOR THE RECORD
08 Dec 1995
subscribers. The three-week campaign combines national press and radio coverage plus below-the-line retail...Sky Television has announced a pounds 1 million Christmas promotion to celebrate the five millionth Sky customer in the UK. An ad campaign broke last week designed to attract new satellite subscribers. The three-week campaign combines national press and radio coverage plus below-the-line retail ...
NEWS: AMV declines to pitch in pounds 4m review at Ikea
01 Dec 1995 | by JOHN TYLEE
Ikea, the furniture retailer, is reviewing its pounds 4 million account and could end its...Ikea, the furniture retailer, is reviewing its pounds 4 million account and could end its relationship with Abbott Mead Vickers BBDO, the agency that launched the chain in Britain eight years ago. Abbott Mead has rejected an invitation to repitch for the business but said it would be happy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
