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MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth Nicholas...How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth ... is the retailers that want tried and tested offers and packages that fit neatly on to supermarket shelves ... - yet retailers slash prices mercilessly and demand seasonal price promotions from the manufacturers ...

BELOW-THE-LINE: Tesco checks out its corporate branding

as a pile it high, sell it cheap retailer behind it....Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now ... last reviewed its corporate logo in 1987. The store commissioned RPA Europe, its retail planning ...

THIS WEEK: Facia to overhaul brands

Facia, the UK s third largest private retail holding company, kicks off the long-awaited overhaul...Facia, the UK s third largest private retail holding company, kicks off the long-awaited overhaul of its portfolio of brands with the relaunch of luggage chain Salisburys. The 175-strong luggage chain has ditched its downmarket, discount-led image in favour of a cleaner, more contemporary ...

THIS WEEK: Fina hands out card

Fina, the petrol retailer, is introducing a customer-loyalty card which gives motorists the chance...Fina, the petrol retailer, is introducing a customer-loyalty card which gives motorists the chance to contribute cash to local schools and charities. Fina is rolling out the card to 60 ... in and given to charity. Fina has 5% market share of the UK retail petrol market, which in 1994 came ...

MARKETING MIX: Stand by for a battle of the Old Boys ...

s College is the best training for a top-flight career in retail marketing. Whether or not it s something...s College is the best training for a top-flight career in retail marketing. Whether or not it s something ...

THIS WEEK: Lilywhites plots expansion drive

, Portuguese retail giant Jeronimo Martins, is injecting an initial pounds 10m to bankroll the expansion ...

THIS WEEK: Boots revives glossy

Boots is to revive its own glossy customer magazine just months after its launch flopped. The quarterly publication of Boots the Magazine was suspended in September after disastrous sales. But now the retailer has decided to have another go at the title. It has even handed the contract ...

THIS WEEK: Chains squeeze vitamin prices

by up to 20%. An own-label bottle of 60 multi-vitamin tablets with iron is now retailing ... branded vitamins last month. Both retailers were found to be breaching RPM, the UK s last price ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend...The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend, by running an ad knocking Shell s involvement in Nigeria. The green retailer provided funds for the spoiler ad in the Observer which read: Dear Shell, This is the truth and it stinks . The ad, which ...

MARKETING MIX: Home delivery not the cheapest

Brewers new home shopping trial is undercutting prices charged by our retail customers appeared very ... conventional retailing. ...

 

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