NEWS: Action against car ads could spur wider bans
12 Jan 1995 | by JOHN TYLEE
their campaign against car advertisers to include retailers and travel companies, which often use asterisks ...
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operations include a paging service, retail and direct sales. Andrew Melsom, managing director ...
their campaign against car advertisers to include retailers and travel companies, which often use asterisks ...
The troubled Sears retail group has appointed its first ever board-level brand development chief....The troubled Sears retail group has appointed its first ever board-level brand development chief. Marketing consultant Simon Gulliford has been called in to revive the fortunes of Sears declining brand portfolio. Gulliford s brief is to devise a two-year marketing plan for the group, which includes ...
as group retail director. He will be replaced by the marketing director of Allied Domecq Inns Richard Lowe.
Nike is planning to step into retailing and is looking at London as a potential European launch...Nike is planning to step into retailing and is looking at London as a potential European launch site for Nike Town stores, similar in concept to the Levi s store. The Nike Town stores in the US combine retailing with homage to the history of the brand and its sporting stars. One ...
the sports retailer half the roll-out of its new-look stores....The Olympus brand could be scrapped as part of a marketing review which has already seen the sports retailer half the roll-out of its new-look stores. The move follows the chain s sale by Sears last November. New management, under Sports Division owner Tom Hunter, has taken the axe ...
of the 1998 deregulation of the gas market. Gas Retail picks agency British Gas Retail has ...
retailers and manufacturers is once again poised to flare up. This time it s not baked beans or washing ... product-scanning data is set to become a major issue over which retailers and suppliers will be fighting ... . Asda, the first retailer to begin selling its own data back in 1990, is understood to have made ...
With a brief to develop new business, particularly targeting telecommunications, retail and FMCG ...
by retailers to pushing the price message from last year s devotion to customer service. Asda chief ... assimilated into the retailer s marketing mix. Price plays a bigger part than three or four years ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.