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FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

in the mouth Apocryphal tales abound of PR promotional exercises gone wrong. There was the retailer ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

15 Mar 1996 | by JEREMY SLATER

the hearts of growers by ensuring that any discounting by the retailers was not solely funded by growers ... in sales of 27 per cent during the week, with the cost of price promotion absorbed by retailers. The retailers were also genuinely pleased with the campaign results. Bramley sales at Sainsbury s were superb ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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