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NEWS: Brands go for doorstep delivery

19 Dec 1996

to test alternative routes of distribution to minimise their reliance on powerful retailers. Retailers are also dabbling in home-delivery tests, with Tesco offering residents of Ealing its full range ...

ADVERTISING & PROMOTION: BRIEFS

21 Nov 1996

. HMV joins pub chain Scottish & Newcastle Retail is running a promotion in over 200 pubs ... draw for the retailer. CMB gets new head Clark McKay Buckingham has hired Steve Walpole ...

THIS WEEK: Heinz’s DM database to include third of UK

14 Nov 1996

, and is considering linking up with retailers to take advantage of the information gained from their loyalty cards ... be in pooling data and resources . We are particularly keen to develop alliances with retailers because ...

THIS WEEK: JS out to lure high-spenders,

07 Nov 1996 | by JULIAN LEE

Sainsbury s kicks off a direct-marketing campaign this week to woo the nation s big spenders back to its stores, in a move which could see more of its advertising budget switched to below-the-line. The food retailer is targeting one million high-value promiscuous shoppers with a special catalogue ...

ADVERTISING & PROMOTION: BRIEFS

31 Oct 1996

strapline. One-stop for retailers IFM Hedex, the direct marketing company, has joined forces ... to the independent retailer. ...

Business Performance League 7 October 1996

11 Oct 1996

2 Abbott Mead Granada Retail 50.2 9.1 41.1 Vickers BBDO 3 ...

SUPPLEMENT: TELEMARKETING & DRTV; Gale warning for above-the-line?

10 Oct 1996 | by LOUELLA MILES

, working with retail partners. The cost per response was staggeringly lower than traditional off ...

ADVERTISING & PROMOTION: Heinz scores in a direct hit

19 Sep 1996 | by KEN GOFTON

retailers outspent all but the biggest global brands. What we have achieved is not a route open ...

DIRECT MARKETING: ‘All marketing is direct’

19 Sep 1996

and marketing director Jeremy Ridgway, the volume of mail from retailers trebled last year, while ...

ADVERTISING & PROMOTION: BRIEFS

12 Sep 1996

Lazarus rises Ogilvy s new retail shop-in- shop campaign for its sports shoes and clothing. The contract, worth over pounds 500,000, includes installing interactive touchscreen kiosks. Moonlight romance Terry s Suchard is relaunching its milk and dark chocolate range Moonlight ...

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