to remove filtersNEWS: Finnegan to leave in the wake of Asda PR revamp
22 Nov 1996 | by ROBERT DWEK
month later. The third N The building society industry and the retail industry are very alien ...
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NEWS: Jackie Cooper in Eddie Bauer win
13 Dec 1996 | by SARAH MERTON
Eddie Bauer, the US Retail and home shopping giant, has hired Jackie Cooper PR in preparation...Eddie Bauer, the US Retail and home shopping giant, has hired Jackie Cooper PR in preparation ... - Grattan - for the UK launch. The retailer has 440 stores in the US and distributes more than 103 ... traditional boundaries in the way fashion has been retailed in theUS and it s a terrific compliment ...
NEWS: A good cause is good news for sales figures
15 Nov 1996
Eighty-six per cent of consumers will choose to buy a product associated with a cause, if price and quality are equal, says the latest survey by Business in the Community (BITC). Of 1,053 people questioned, 61 per cent said they would even switch retail outlet to one involved in a cause ...
NEWS: STOP PRESS
15 Nov 1996
Liz Harlow, WH Smith Retail s relationship marketing manager, has assumed overall responsibility ...
NEWS: Staniforth helps proposal for M&S financial services
08 Nov 1996 | by LEXIE GODDARD
Marks and Spencer has recruited a public relations company to help produce a PR proposal for its financial services arm. Manchester-based agency Staniforth pitched against several firms including Lansons Communications to win the assignment. Dave Gooding, M s retail successes ...
NEWS: PO Counters is seeking delivery of a new PR head
08 Nov 1996 | by JOHN-PIERRE JOYCE
retailer in the UK. This year it expanded into the financial services sector with the launch of two ...
CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch
01 Nov 1996 | by TOM DAWN
new marketing concept for the media conscious retailer. The new outlet is the group s biggest shop in the world, and combines normal retailing with artistic pursuits. There is exhibition space in the store ... enjoyed it, says Mark Roberts, retail and marketing correspondent at the Economist. Knowing to expect ...
DIARY: Winning the marketing gamble by placing your bets on the nose
25 Oct 1996
We all know supermarkets are expert at luring us with eye-catching displays of fresh fruit and veg. Asda s egg aisle even has the sound of clucking hens. But smells? Defenceless consumers will now have to cope with Aromagas, a mould- breaking marketing opportunity for retailers from the UK ...
NEWS: Costa Coffee picks Red for its PR blend
27 Sep 1996
on the inherent qualities of the Costa Coffee brand and on the company s string of 50 retail outlets across ...
NEWS: Do It All hunts for PR fixer,
13 Sep 1996 | by LEXIE GODDARD
communications with the company s 3,000 employees. The company acquired the car products retailer Motor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
