19 Dec 1996
| by PETER CLEMENTS
it . Uhm, I think I m beginning to understand.
And then by accident, my own little retail Bethlehem ...
fundamental shift in the way D&J
intends to address its particular retailing challenge. Now I get it ...
12 Dec 1996
US casual clothing retailer The Gap is putting its European marketing
efforts under the spotlight...US casual clothing retailer The Gap is putting its European marketing
efforts under the spotlight following the appointment of a new vice-
president marketing, international.
Pascal Somarriba-Brouard, who formerly worked on Benetton s
controversial ad campaigns with photographer Oliviero ...
12 Dec 1996
-owned retailer is near to completing the overhaul of its 320-
strong portfolio and is now ready to market its ...
retailer dedicated to childrenswear. It will also seek to bring
some fun to an area traditionally seen ...
21 Nov 1996
marketing and retail operations. Customer service
goes to sales and marketing director Stella Hartley, while store design
falls to Helen Pringle, who becomes retail operations director.
Custerson ...
14 Nov 1996
| by JULIAN LEE
, videos, and homeware goods. Dave
McCarthy, retail analyst at BZW, said: They re attacking on all ...
Hypermarkets.
These are the type of formats that can really work for a retailer if
you ve got larger ...
of retail experts
Corporate Intelligence.
We are always looking at opportunities. We ...
14 Nov 1996
| by JULIAN LEE
.
AMV s success comes after the agency picked up the Granada retail
account and makes 1996 its best ...
01 Nov 1996
| by JOHN TYLEE
Burton is taking the blokish route in new national advertising which
pitches the menswear chain at men who behave badly.
In work that distances the retailer from its old reputation as the
manufacturer of the post-war demob suit, the ads employ testosterone-
soaked imagery , including the new lad ...
31 Oct 1996
markets to crack. Foisting a new twice-yearly
event on retailers, one that was more than just ...
11 Oct 1996
in September.
The retail marketing director, Claire Hewitt, resigned this week to set
up a new marketing ...
10 Oct 1996
| by JULIAN LEE
but retailers
aren t giving in without a struggle.
Ingrained in much retail culture is the theory ...
Burkitt Ads will only work if you have got a good retail
proposition. I m excited by the proposition ...