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MEDIA: MEDIA CHOICE; xmas Shop windows

it . Uhm, I think I m beginning to understand. And then by accident, my own little retail Bethlehem ... fundamental shift in the way D&J intends to address its particular retailing challenge. Now I get it ...

NEWS: Retailer to widen Gap in Europe

US casual clothing retailer The Gap is putting its European marketing efforts under the spotlight...US casual clothing retailer The Gap is putting its European marketing efforts under the spotlight following the appointment of a new vice- president marketing, international. Pascal Somarriba-Brouard, who formerly worked on Benetton s controversial ad campaigns with photographer Oliviero ...

NEWS: Adams in pounds 2.5m push

-owned retailer is near to completing the overhaul of its 320- strong portfolio and is now ready to market its ... retailer dedicated to childrenswear. It will also seek to bring some fun to an area traditionally seen ...

THIS WEEK: Marketing role cut by Richards

marketing and retail operations. Customer service goes to sales and marketing director Stella Hartley, while store design falls to Helen Pringle, who becomes retail operations director. Custerson ...

THIS WEEK: Tesco launches hypermarkets

, videos, and homeware goods. Dave McCarthy, retail analyst at BZW, said: They re attacking on all ... Hypermarkets. These are the type of formats that can really work for a retailer if you ve got larger ... of retail experts Corporate Intelligence. We are always looking at opportunities. We ...

ADVERTISING & PROMOTION: AMV BBDO wins Wrangler pounds 16m

. AMV s success comes after the agency picked up the Granada retail account and makes 1996 its best ...

NEWS: Burton to target ‘new lads’ via Mellors Reay

Burton is taking the blokish route in new national advertising which pitches the menswear chain at men who behave badly. In work that distances the retailer from its old reputation as the manufacturer of the post-war demob suit, the ads employ testosterone- soaked imagery , including the new lad ...

SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in business-to-business marketing sponsored by MCA Group

markets to crack. Foisting a new twice-yearly event on retailers, one that was more than just ...

NEWS: HOTLINE

in September. The retail marketing director, Claire Hewitt, resigned this week to set up a new marketing ...

ADVERTISING & PROMOTION: M&S ready to visit adland

but retailers aren t giving in without a struggle. Ingrained in much retail culture is the theory ... Burkitt Ads will only work if you have got a good retail proposition. I m excited by the proposition ...

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