to remove filtersMEDIA: Capital Radio’s deal first to go down the Tube
12 Dec 1996
with music retailer HMV in a co- branding deal. Capital will have in-store and window branding in all HMV ...
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ANALYSIS: Why Going Places wooed Blind Date
12 Dec 1996 | by HARRIET MARSH
Airtours bought Pickfords in September 1992 and the retail division of Hogg Robinson in July 1993 ...
THIS WEEK: Airtours scraps director’s post
21 Nov 1996
resigned to become managing director of the retail division at Yates Brothers Wine Lodges....Airtours is to scrap the position of group sales and marketing director after George Marcall resigned to become managing director of the retail division at Yates Brothers Wine Lodges. Marcall is to leave Airtours on December 23 after ten years with the group. He joined as marketing ...
THIS WEEK: Branson aims to Net families
21 Nov 1996 | by JANE BAINBRIDGE
was launched this week in a push that will initially rely on in-store retail promotion and public relations ... will be distributed, in CD or floppy disk formats, through retail outlets including Virgin Megastores and Virgin ...
THIS WEEK: BRIEFS
21 Nov 1996
brands and retailers to sponsor specific product categories. GUS goes shopping Great ...
ADVERTISING & PROMOTION: BRIEFS
07 Nov 1996
Haagen-Dazs to the independent retail sector. Door-to-door punches Punch is to launch a ...
How will the banning of the Duty Free Trade in 1999 affect airport ads?
01 Nov 1996 | by RICHARD COOK
-day for retailers, manufacturers and their advertising agencies is midnight on 30 June, 1999. After that, duty ... works because it encourages shoppers to become the holders of goods, not the retailers. People buy things for future consumption in duty free in a way they don t in any other retail environment ...
AIRPORT ADVERTISING: Clients’ experience of airport ads
01 Nov 1996 | by RICHARD COOK
of the ads to the press shops helps boost our retail sales, and third, the high-profile positions ...
THIS WEEK: STOP PRESS
31 Oct 1996
statement saying it has fallen out over future creative direction. The retailer has handed the pounds 7m...Iceland has parted with WCRS, its advertising agency of the past two years, releasing a frosty statement saying it has fallen out over future creative direction. The retailer has handed the pounds 7m account back to its old agency, Manchester-based Tom Reddy Advertising. Iceland s marketing director ...
SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for sales promotion & point of purchase sponsored by Promotions & Incentives
31 Oct 1996
COMMENDED Promotional display units can annoy retailers by being difficult to erect, which can ... minutes to assemble, and requires the retailer to fit the individual shelves. Displayprint devised a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
